Nice Burger 100% Vegan, previously known as Nice Guys 100% Vegan, offers California's FIRST 100% vegan charbroiled burgers. The flagship brick and mortar store located in Costa Mesa was established in 2019 just a month before the onset of the COVID-19 pandemic. Despite the unexpected challenges and restrictions imposed, the restaurant thrived and has since expanded to include several other Southern California locations, including: Long Beach, Santa Ana (drive-thru), Stanton and West LA.
The founder, Don Phan, is a vegan activist who had a vision to open food establishments offering delicious plant-based meals. His sole purpose in life is to help create a cruelty-free and sustainable planet. He helped start up Orange County's FIRST all vegan ice cream shop called Hug Life Ice Cream and also Orange County's FIRST all vegan sushi shop called Kensho Vegan Sushi. However, it was the American staple of burgers and sides that he felt would be the fastest vehicle in spreading the message and allowing easier access to delicious vegan comfort food.
1,474 plant based restaurants in the US
Only 168 vegan restaurants in California
As many as 6% (9.7M) of American consumers are now vegan
63% of millennials are willing to pay more for sustainable products
"...it doesn't skimp on the milkshakes...you don't find a vegan malt everyday..."
"...Are you sure this isn’t a real burger?!...finger lickin’ good fast-food burger and fries...tater tots are a real game-changer..."
"...no-frills joint serves up the basics with a grill that’s always hot and a deep fryer that’s always bubbling..."
"...a vegan breakfast sandwich that's worth waking up for..."