Nice Burger 100% Vegan, previously known as Nice Guys 100% Vegan, offers California's FIRST 100% vegan charbroiled burgers. The flagship brick and mortar store located in Costa Mesa was established in 2019 just a month before the onset of the COVID-19 pandemic. Despite the unexpected challenges and restrictions imposed, the restaurant thrived and has since expanded to include several other Southern California locations, including: Long Beach, Santa Ana (drive-thru), and Stanton.
The founder, Don Phan, is a vegan activist who had a vision to open food establishments offering delicious plant-based meals. His sole purpose in life is to help create a cruelty-free and sustainable planet. He helped start up Orange County's FIRST all vegan ice cream shop (Hug Life) and also Orange County's FIRST all vegan sushi shop (Kensho). However, it was the American staple of burgers and sides that he felt would be the fastest vehicle in spreading the message and allowing easier access to delicious vegan comfort food.
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